I figured I'd dedicate my first blog post with something that we saw in class recently, which was the infamous business card scene from American Psycho. I should also mention that this is one of my favorite movies of all time and that I'm a huge Bret Easton Ellis fan in general.
The whole scene is hysterical. Each guy is trying to one up each other thinking their business card is the absolute essence of professionalism and high class. Yes there are subtle differences between each card, but in the end they're all white cards with plain black text. Patrick Bateman was sweating his brains out over a lousy business card!
I guess if you really think about it, business cards are kind of a big deal. You can be as charming as can be when you're out getting your networking skills on, but the person you're schmoozing it up with probably shook more hands than they can count. At the end of the night they've got a pile of business cards left and they need to piece together the faces and experiences with them.
This has all been resonating with me recently because I'm in the process of making a batch of these guys myself. It's a challenge to sum yourself up perfectly on an itty bitty piece of paper. Your typeface and design need to summarize yourself in the best way while maintaining a sense of simplicity. That itty bitty piece of paper is part of the reason whether or not that important big shot decides to get a hold of you.
Should I go with an extra girly design or classic chic? Rounded or pointed corners? What should I hold these things in? Watermark? Or maybe I should steer clear of anything Patrick Bateman-esque to avoid seeming like a delusional yet handsome serial killer. Decisions, decisions, decisions.
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